Signals for agentic GTM

The signal layer for agentic GTM.

Real-time buying signals your reps and your agents act on. EU-native, API-first.

EU-native 12 buying signals MCP, API & webhooks B2B SaaS first
Watercolor prospector's pan holding a single rough-cut gold nugget
LIVE SIGNAL FEED, B2B SaaS vertical

    Illustrative sample. Company names anonymised.

    The problem

    Everyone sells you contacts. Nobody sells you timing.

    A list is stale the day you buy it. A signal is fresh by definition.

    A dull grey stack of identical papers
    A list
    who exists. Static, and every competitor bought the same one.
    A struck match catching with a gold flame
    A signal
    who just changed, and why they are ready to talk today.

    How it works

    One signal layer, three ways to plug in.

    Pull in-market accounts on demand, watch your accounts around the clock, or stream every signal straight to your agents.

    01 · CATALOG

    Search by what they did

    Pay only for the in-market accounts you pull.

    Pay as you go
    02 · MONITOR

    Get told the moment it happens

    Pin your accounts, we alert the moment one moves.

    Subscription · the recurring engine
    03 · VERTICAL LENS

    Relevance, tuned to your industry

    Signals scored for your industry, not generic intent.

    The moat
    Developer preview BUILT FOR AGENTS, NOT DASHBOARDS

    Stop polling. Subscribe to the signal.

    A company changes and Agentic leadsourcing pushes a scored, sourced signal your agent can act on. No cron jobs diffing state, no enrichment round trip, no human in the loop. Signed, typed, and idempotent, the way an API should arrive.

    als-signals.js waiting for event

    signal event

    your receiver

    signal feed live

    Push-first delivery

    Subscribe once. Every signal arrives as a signed event, retried with backoff and replayable from the event log, so a consumer that was down never misses one. An SSE stream is there when you need low latency.

    Safe for agents

    Idempotency keys on every write, typed errors with a retryable flag, scoped API keys and OAuth. An agent retries on a blip without double acting or leaking your account.

    Native to the stack

    OpenAPI 3.1 is the source of truth. The Python and TypeScript SDKs and the MCP server generate from it, and a sandbox returns deterministic signals so first-try integration just works.

    Explainable, EU-native

    Every signal carries a confidence score and a source trail, on EU-native data. Your agent knows how much to trust a signal before it acts on it.

    The capture API is live today. Signal delivery, the SDKs, and the MCP server are rolling out through the developer preview. This is the contract we are building to.

    The signals

    Twelve reasons a company becomes ready.

    We watch the events that precede a buying decision, ranked by how strongly they predict intent in your vertical.

    01
    Funding events
    Series A/B/C and debt rounds, the #1 budget-unlock trigger.
    02
    Hiring surges by function
    A team scaling up is a team about to evaluate tools.
    03
    Executive changes
    A new CRO, CTO or CMO opens a 90-day stack-review window.
    04
    Tech stack changes
    New tooling adopted or dropped, adjacency and displacement.
    05
    Product launches
    A major release means category-adjacent spend spikes.
    06
    Sustained headcount growth
    Scale forces stack maturity. Quarter-over-quarter momentum.
    07
    Competitor tools in job posts
    They named the tool you replace. That's a displacement lead.
    08
    Recent acquisitions
    A merger forces stack consolidation, and decisions.
    09
    Conference sponsorships
    Putting budget into a category signals buying intent in it.
    10
    Release velocity
    Shipping cadence as a proxy for technical-buyer readiness.
    11
    Pricing & packaging changes
    A repricing is a RevOps evaluation in progress.
    12
    Layoffs & restructuring
    Distress or consolidation, opportunity, read correctly.

    Signal ranking is validated per vertical with real buyers before it ships. See the full signal reference →

    First vertical

    Built for B2B SaaS selling into B2B SaaS, first.

    We go deep on one industry before going wide, where public-signal density is highest and our network is strongest.

    Read the B2B SaaS playbook

    Sales & RevOps tools

    selling to SaaS revenue teams

    DevOps & infra

    selling to SaaS engineering

    MarTech

    selling to SaaS marketing

    FinTech infrastructure

    selling to SaaS finance

    Security & compliance

    selling to SaaS security

    Analytics & HR tooling

    selling to product & people teams

    The workflow

    From signal to action, automatically.

    Define your ICP, we watch continuously, and the moment an account matches it lands in your CRM, sequencer, or agent.

    1

    Define your ICP and signals

    Describe who you sell to and what "ready" looks like. Save it as a filter.

    2

    We watch, continuously

    We watch continuously, platform-side. You stay logged out.

    3

    A signal fires, you get the company and the people

    Firmographics and verified contacts land together, new events only, never a backlog dump.

    4

    Pipe it into your stack

    Pipe it anywhere. API-first, so your stack or your agents consume it directly.

    Where we fit

    Between a static list and a six-figure intent cloud.

    The timing of an intent cloud, the transparency of a list you control, at an operator price.

    Static contact listsEnterprise intent cloudsAgentic leadsourcing
    Tells you the timingNo, attributes onlyYes, broad scoresYes, discrete events
    Vertical relevanceNoneHorizontalPer-vertical relevance map
    Transparent targetingFiltersBlack-box scoreYour own ICP & signals
    API & webhook-firstExport onlyAdd-onNative
    EU-native & GDPR-awareVariesVariesBy default
    Entry priceLow$30k+/yr minimumFrom €299/mo

    Pricing

    Operator-friendly, not enterprise-gated.

    Monitor runs on subscription, Catalog is pay-as-you-go, founding-cohort pricing while in early access.

    Starter
    €299/mo
    • 1 watchlist
    • All signal types
    • Daily refresh
    • API, MCP, and Slack
    Join early access
    Pro
    €2,499/mo
    • 10 watchlists
    • All signal types
    • Real-time refresh
    • API, MCP, and Slack
    Join early access
    Enterprise
    Custom
    • Unlimited watchlists
    • Custom signal sources
    • Dedicated success + SSO
    • Custom verticals
    Talk to us

    Catalog discovery available pay-as-you-go, no subscription required. Prefer we run it for you? See done-for-you →

    Done for you

    Need a specific list, built to spec?

    Tell us exactly who, and we deliver it verified, replace-or-refund on any bad record.

    > "Multi-site EU retailers with 10+ physical locations, plus a procurement contact at each."
    > "Series-A SaaS companies that hired a first RevOps lead in the last 90 days."
    > "Manufacturers that just adopted a competitor's platform, and who runs the eval."
    Describe your list

    Questions

    The honest FAQ.

    From our own intelligence layer, a unified, proprietary engine that combines licensed, public, and custom-built signal sources into a single product. You query one platform and get one clean, attributed result. The plumbing stays our problem.

    It's built EU-first. We process B2B data under legitimate interest, minimise what we collect, honour right-to-be-forgotten requests across the system, and keep a per-customer access log for audit. Compliance isn't a bolt-on here, it shaped the architecture.

    We're launching with one vertical done properly, B2B SaaS selling into B2B SaaS, then expanding one industry at a time, each with its own relevance map. If your vertical isn't live yet, the done-for-you track can serve you now and tell us where to build next.

    Yes. The platform is API-first with webhook delivery, so signals flow straight into your CRM, sequencer, Slack, or your own agents. No one has to live inside another dashboard.

    Early access is open now and founding-cohort pricing is locked for people who join during this phase. The Monitor product launches as soon as the first vertical's signal map is validated with real buyers, join the list and you'll be first in.

    Early access

    Be first to source on timing.

    Founding-cohort pricing, the customer-development invite, and first access when Monitor ships.

    No spam. Launch news and the occasional signal worth knowing.