Home / Verticals / B2B SaaS

First vertical

Lead sourcing for B2B SaaS selling into B2B SaaS

We're launching with one vertical done properly rather than ten done shallowly. The first relevance map is built for software companies selling to other software companies, the highest public-signal density in B2B, and the easiest place to prove that timing beats lists.

Why this vertical first

Software companies leave more public traces than almost any other kind of business. They raise visibly, hire visibly, ship visibly, and change their stacks visibly. That density of signal is exactly what a timing-first product needs to work well, and it lets us build a relevance map that's genuinely tuned rather than generic.

Who it's for

If you sell a product whose buyer sits inside a SaaS company, this is built for you:

  • Sales & RevOps tools, selling into revenue teams
  • DevOps & infrastructure, selling into engineering
  • MarTech, selling into demand-gen and marketing ops
  • FinTech infrastructure, selling into finance and billing
  • Security & compliance, selling into security and GRC
  • Analytics & product tooling, selling into product teams
  • HR & hiring software, selling into people teams

The signals that matter most here

Across SaaS-to-SaaS selling, a handful of signals consistently outperform. Funding rounds unlock budget. Hiring surges in your buyer's function mean a tooling evaluation is imminent. A new executive opens a stack-review window. Tech-stack changes create adjacency and displacement openings. We rank these for your specific category, and we validate that ranking with real buyers in the vertical before it ships, rather than guessing.

Who you reach

Inside each in-market account, we surface the people who actually decide: RevOps leads, heads of growth, VPs of sales, demand-gen leads, and founders at earlier-stage companies, with verified, EU-native contact details. The geographic focus at launch is the EU and US.

How you consume it

Search on demand when you want to go prospecting, or save your ICP and let the Monitor watch it continuously. Everything is API-first, so signals land directly in your CRM, your sequencer, or your own agents. If you'd rather not run it yourself, the done-for-you track delivers the leads straight to you.

Be part of the founding cohort

Early-access members get founding pricing, an invite to the customer-development calls shaping the signal map, and first access when Monitor launches.

Get early access